Increasing driver data collection through transparency

author: FutureCar Staff    

As driver monitoring systems (DMS) become more prevalent and sophisticated in new vehicles, the need for greater transparency is crucial. This has sparked industry debates surrounding data privacy and transparency. Cultural expectations, data collection, transparency of data use, occupant awareness of technology, and cyber security are among the key topics of interest.

The 2023 'Data privacy and transparency within driver monitoring' event, held as part of the In-Cabin Brussels automotive interior specialists conference, discussed these DMS issues. The panel featured industry experts from Tobii, Robert Bosch, and Sony Europe.

One of the main issues is the differing approach to data transparency and safety in Europe compared to other markets. Bjoern Meyer believes that privacy varies worldwide, with GDPR being a result of a cultural mindset in Europe. Philippe Dreuw states that GDPR protects people and their data, but the focus should be on educating drivers about how their data is being collected and used.

Transparency is a learning process for all involved. Gunnar Troili emphasizes the importance of being transparent and open to gain insights about drivers' preferences. As drivers become more aware of the potential uses of data and AI, the challenge and responsibility grow.

Another challenge is the potential invasiveness of DMS. OEMs can hide data-collection features through styling, and the use of cameras for features like video calls will make people more conscious of driver monitoring. Users need to consider the privacy implications of data-sharing, even for subtle features that rely on camera feedback.

The complexity of in-car technology also poses challenges. Different systems are required for additional features like precision-gaze input, which observes eye movement to check driver alertness. Biomedical state tracking will become more popular, raising questions about data storage and protection.

Data security is a fundamental design consideration, with cyber security and remote storage issues needing further clarity. Meyer highlights the need to consider worst-case scenarios and the interconnectedness of products. He also raises the question of monetizing DMS data, such as trading data for insurance fee reductions.

In conclusion, DMS technology should ultimately benefit the driver and save lives. However, drivers need to be informed about the reasons for data collection. The explanations behind data capture and storage should be simple yet comprehensive as DMS systems become more complex and multifunctional.

FutureCar Staff