Mitsubishi Mirage Discontinued

author: FutureCar Staff    

The current generation of the Mitsubishi Mirage serves the purpose of complying with emissions regulations in Thailand, where it is manufactured. This allows Mitsubishi to tap into one of its largest markets and take advantage of cheaper labor costs, making the Mirage a competitively priced global product.

While the Mirage may not be considered a great car, it has developed a reputation that may not entirely be deserved. Despite its flaws, there is something appealing about its existence.

According to Cox, the Mirage was the only vehicle to sell below $20,000 in July. This highlights its longstanding role as an affordable transportation option.

Mitsubishi had plans to abandon the sedan market altogether by the middle of the decade. However, the brand's focus on value and presence in developing markets suggested that it would continue offering microcars with low prices.

Mitsubishi's decision to discontinue the Mirage is predictable, considering the shift in the market towards electrified products and larger vehicles. The brand plans to halt U.S. sales of the Mirage to make room for more crossovers and electric vehicles.

Despite the potential for value-focused cars in the United States due to fuel prices and the economy, Mitsubishi is discontinuing the Mirage by 2025.

A few years ago, the Mirage was considered one of the best automotive bargains in North America. However, the price of micro compacts has been consistently increasing, leading manufacturers to prioritize vehicles with higher profit margins.

While the Mirage still offers an impressive warranty and excellent fuel economy, its starting price has increased and is expected to rise further as the brand introduces advanced safety technology.

Although the Mirage is the cheapest car on the market, it is aging poorly. It lacks power and character, with a utilitarian design that appeals mainly to those seeking maximum value.

While the Mirage is suitable for running errands or as secondary transportation in a densely packed city, it performs poorly on expressways and steep hills.

Despite its limitations, the Mirage can serve as a daily driver for those who prioritize affordability over driving experience.

However, as the Mirage's price has gradually increased, it has lost its competitive edge. It now competes with models like the Kia Rio and Nissan Versa, which offer more modern features and additional power without sacrificing fuel economy.

The Mirage's sales have been declining, with volumes dropping below 10,000 units in recent years. This decline can be attributed to various factors, including the overall decrease in demand for economy cars.

The Nissan Versa has also experienced a significant drop in sales, indicating a shrinking market for this segment. The Kia Rio may be the last remaining option until a pint-sized hybrid crossover becomes available.

The future of the Mirage remains uncertain, but sources suggest that it may not be available after 2025. Mitsubishi has not provided specific details about the Mirage's departure from North America, stating that it still serves as an entry-level vehicle in their portfolio.

FutureCar Staff