New Van for River Dwellers

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【Summary】Ford is teasing a new camper van, likely the 2024 Ford Transit Custom Nugget, which will be revealed on August 24th. Camper vans have increased in popularity due to remote work and travel desires. The teaser video shows features like an elevating roof, a shower/sink combo, a kitchenette, and extra storage space. Ford's partnership with VW adds competition in the market. The new model aims to provide an adventurous lifestyle without sacrificing comfort.

FutureCar Staff Sep 02, 2023 9:50 AM PT

Ford is aware of the fun and freedom that camper vans can offer, and they are preparing to release a renewed version of the popular van, the 2024 Ford Transit Custom Nugget. This van is part of the one-tonne segment and is set to provide outdoor enthusiasts with an exciting adventure.

In recent times, camper vans have gained popularity for two main reasons. Firstly, with the rise of remote work, people are looking for ways to travel and explore before potential movement restrictions are imposed again. Secondly, these vehicles allow drivers and passengers to reduce accommodation costs without sacrificing too many amenities. Additionally, there is the added benefit of being able to enjoy peace and quiet while listening to Neil Young's "Down by the River."

A teaser video shared by Ford Pro CEO Ted Cannis on X (formerly known as Twitter) showcases the new vehicle in a forested environment. The video reveals an elevating pop-top roof, a comfortable-looking bed, a shower head that can double as a sink faucet, a kitchenette for preparing meals, and extra storage space on the liftgate.

So, how can we be sure that this teaser is for the 2024 Ford Transit Custom Nugget? Firstly, Ford's Ted Cannis hints at an outdoor adventure. Secondly, the timing aligns with previous releases of the Ford Transit Custom Nugget. In 2021, the 2022 model was unveiled at the end of August. In 2019, Ford collaborated with Westfalia to introduce a light commercial vehicle for self-sufficient travelers. Lastly, there are subtle coincidences, such as Volkswagen recently teasing their rejuvenated California camper van, which will feature a plug-in hybrid powertrain.

Ford and Volkswagen have entered into a partnership to cater to customers in this market segment. Both brands aim to provide vehicles that suit adventurous lifestyles without compromising on creature comforts. However, buyers will soon have to decide between VW's California and Ford's Transit Custom Nugget.

The 2024 Ford Transit Custom Nugget will be officially revealed on August 24, 2023, with VW's California expected to follow shortly after. It remains to be seen if either of these camper vans will be available in North America.