New Van for Riverside Living

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【Summary】Ford is teasing the release of the 2024 Ford Transit Custom Nugget, a camper van aimed at those seeking outdoor adventures and a mobile living experience. The van features an elevating pop-top roof, a kitchenette, extra storage space, and amenities like a shower and sink faucet. Ford's partnership with Volkswagen in the camper van market is evident, as both brands are looking to cater to customers who desire adventure without compromising on comfort.

FutureCar Staff Aug 23, 2023 11:17 PM PT

Ford is aware that camper vans can offer a fun and liberating experience for those who are willing to explore beyond the realm of crossovers and SUVs. The automaker, based in Dearborn, is preparing to launch what appears to be the 2024 Ford Transit Custom Nugget, an updated version of a popular van in the one-tonne segment.

Camper vans have gained popularity recently for two main reasons: the rise of remote work and the desire to travel extensively before facing potential movement restrictions again. These vehicles allow drivers and passengers to reduce accommodation costs without sacrificing too many amenities. Additionally, they provide the added bonus of enjoying Neil Young's "Down by the River" in peace, without disturbing others. Finding the perfect spot to relax or spend the night ensures a worry-free experience without neighbors.

A short video shared by Ford Pro CEO Ted Cannis on X (formerly known as Twitter) showcases a new vehicle with a pop-top roof in a lush forested environment. The video reveals a person opening the tent's window while sitting in what appears to be a comfortable bed. It then transitions to someone using a shower head that also functions as a sink faucet, a convenient feature for travelers who prefer unconventional resting places. The camera then moves inside the vehicle, showing a person chopping vegetables on a kitchenette. Finally, the video highlights the additional storage space available on the liftgate, which can accommodate camping chairs and more.

So, how did we determine that this teaser is for the 2024 Ford Transit Custom Nugget? It's relatively straightforward. Firstly, Ford's Ted Cannis explicitly stated, "Get ready for an outdoor adventure!" Secondly, considering the timing, Ford unveiled the 2022 Ford Transit Custom Nugget at the end of August 2021, two years ago. In 2019, Ford collaborated with Westfalia to introduce a light commercial vehicle (LCV) that catered to self-sufficient travelers. Last year, Ford released the 2023 Ford Transit Custom, featuring a new design and intriguing powertrain options such as a plug-in hybrid. This alternative was introduced alongside the all-electric E-Transit Custom.

The third clue lies in subtle coincidences. Earlier this month, Volkswagen provided a glimpse of its upcoming California camper van, confirming that the next generation would include a plug-in hybrid powertrain. Ford and Volkswagen have formed a partnership to share manufacturing capabilities and platforms. Both brands aim to cater to customers in this market segment who seek adventurous vehicles without sacrificing the comforts of home or hotels.

The only challenge now is for buyers to decide between VW's and Ford's offerings. Fortunately, the suspense won't last long, as the 2024 Ford Transit Custom Nugget will be revealed on Thursday, August 24, 2023. VW's California camper van should follow shortly after. Let's hope that at least one of them will make its way to North America this time.