RealTruck, Inc. purchases Go Rhino

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【Summary】RealTruck, Inc. has acquired Go Rhino, a well-known brand in the truck, Jeep, and SUV accessories market. This acquisition expands RealTruck's portfolio of brands and strengthens their position in the aftermarket accessory market. The acquisition also allows RealTruck to expand its operations into Mexico. Go Rhino brings innovative product design, development, and manufacturing teams to the partnership. The goal is to increase consumer awareness and scale the aftermarket accessory market.

FutureCar Staff Aug 26, 2023 9:57 AM PT

RealTruck, Inc., a leading manufacturer of truck, Jeep®, and Bronco® accessories, has expanded its position in the market by acquiring IDDEA, known for its popular Go Rhino brand. Go Rhino is renowned for its innovative products and holds numerous patents for accessories designed for truck, Jeep, and SUV owners. This acquisition strengthens RealTruck's portfolio, which already includes truck bed covers, liners, steps, floor liners, fender flares, vent visors, and cargo management solutions.

RealTruck CEO Carl-Martin Lindahl expressed his excitement about the partnership, stating, "We're pleased to welcome the Go Rhino team to our family of leading aftermarket automotive accessories brands. We look forward to expanding RealTruck's operations into Mexico with Go Rhino's impressive product design, development, and manufacturing teams." Manuel Alvarez, president of Go Rhino, also shared his enthusiasm, saying, "We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness."

Go Rhino offers a wide range of automotive accessories, including side steps, running boards, sports bars, hitch steps, bumpers, and products specifically designed for Bronco® vehicles. With over 40 years of experience, Go Rhino has been dedicated to providing products that combine fit, function, and style.

Manuel Alvarez emphasized Go Rhino's commitment to helping people customize their vehicles, stating, "At Go Rhino, we're passionate about providing the most innovative products so people can both pursue and express their lifestyle in a customized vehicle with top-quality products. We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness."

As part of the acquisition, Alvarez will continue to lead RealTruck's operations in Mexico and play a key role in the company's product supply leadership team.

RealTruck, Inc. is a vertically integrated truck, Jeep®, and off-road parts and accessories company headquartered in Ann Arbor, Michigan. With over 5,000 employees and 35 locations across North America, RealTruck.com serves as the ultimate source and digital destination for those who embrace the real-truck lifestyle. The company is known for its customer-first mindset and industry-defining products, backed by over 570 patents. RealTruck's omni-channel approach allows it to cater to customers through various channels, including its website, dealer locations, and automotive partnerships.

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SOURCE: RealTruck