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Techno's Influence on Car Sound

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【Summary】The rise of electric vehicles has prompted automobile companies to redefine the sound of cars, with many turning to electronic musicians for assistance. The silent nature of electric vehicles has led manufacturers to create new sound palettes to alert pedestrians to their presence. Electronic musicians, such as Richard Devine and Jean-Michel Jarre, are using their expertise in sound design to create unique and emotive sounds for cars.

FutureCar Staff    Aug 23, 2023 7:17 AM PT
Techno's Influence on Car Sound

Electric vehicles are giving automobile companies a chance to reinvent how cars sound – and many are turning to producers to help them create radically new sound palettes.

"I'm driving in a black on black in black Porsche 924." With these words in his classic 1985 track, "Night Drive (Thru-Babylon)," Juan Atkins made explicit the nascent connection between techno and cars.

It was not unprecedented. The first major piece of electronic pop music, Kraftwerk's "Autobahn," was about driving down the highway, and Gary Numan evoked cars as safe spaces in his landmark "Cars."

But Atkins, recording as Model 500, connected the dots between the Detroit automobile assembly lines, the man/machine fusion of the automobile, and techno production, itself a kind of cyborg relationship between musician and electronic instrument.

With the rise in popularity of electric vehicles (EV), car manufacturers are taking the opportunity to redefine the sound of the automobile. Aside from tires rolling on pavement, EV are almost completely quiet. There's no engine noise because there's no combustion engine. Because of various safety concerns, EV are required to make some kind of sound to alert pedestrians to their presence. Just what form that sound will take, however, is up to the companies themselves.

While some manufacturers have stuck with the old script, synthesizing the sound of old-school engines, others are getting more creative. There are cars with samples of the human voice as part of the ‘engine' noise. Another incorporates a didgeridoo. These are not machine sounds but essentially human sounds. And the people championing this redefinition of how a car should sound are often electronic musicians.

Richard Devine, a musician and sound designer, has worked on sound design for Jaguar's C-X75 prototype and I-PACE. He used various software applications for sound design, including Kyma, Max/MSP, Reaktor, and Spear. Devine analyzed the sound of previous Jaguar engines and incorporated those elements into the new system.

Japanese manufacturer Green Lord Motors (GLM) partnered with Roland to create the audio environment for its 2014 Tommykaira ZZ car. Roland adapted its SuperNATURAL sound synthesis architecture for the EV, with a focus on matching the change in the sound of acceleration and speed.

Car companies are also aware of how the sounds of their vehicles contribute to urban and public spaces. They are working with musicians and sound designers to create sounds that are more friendly and humanistic, rather than aggressive and loud. The goal is to create a better world where man and machine work together harmoniously.

As electric vehicles become more prevalent, manufacturers are also allowing customization of interior sounds. Richard Devine has already started experimenting with creating his own custom sounds for his Tesla Model 3 Performance using the Glydsphere speaker system.

The collaboration between musicians, sound designers, and car manufacturers is reminiscent of the techno genre, where humans and machines come together to create music. Similarly, in the realm of car sound design, people are working with machines to redefine the sound of automobiles and create a more utopian future.

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