Tesla's Redesigned Model 3 Sedan Revealed at Beijing Expo

Home > Industry Analysis > Content

【Summary】Tesla has unveiled its revamped Model 3 sedan at a trade fair in Beijing. This launch marks the first time the automaker has introduced a vehicle in China before the United States. The new model will also be showcased at the Munich auto show and will be exported to other markets in Asia, Europe, and the Middle East. The car includes new features like a rear display for back-seat passengers, which seems to be aimed at Chinese buyers.

FutureCar Staff Sep 02, 2023 11:16 PM PT

Tesla's Redesigned Model 3 Sedan Revealed at Beijing Expo

The launch of the new Model 3 version in China has become a significant milestone for Tesla. For the first time, the automaker has introduced a vehicle in China before the United States. The unveiling took place at a trade fair in Beijing, where Tesla showcased a bright red version of the locally-made Model 3 sedan. The car comes with a range of new features, and it is scheduled to be launched at the Munich auto show in the coming days, followed by other countries.

During the event, Tesla emphasized that the Model 3 represents the first major changes to its mass-market car lineup since the successful launch of the Model Y in 2020. The launch in China is particularly noteworthy as it highlights the automaker's growing reliance on the country, where it is in competition with BYD for market share. The Model 3 is being manufactured at Tesla's Shanghai plant and will also be exported to other markets in Asia, Europe, and the Middle East. Some of its new features, such as a rear display for back-seat passengers, are specifically aimed at Chinese buyers.

At the trade fair, Tesla's sales staff engaged with interested buyers and answered their questions. One visitor, a 22-year-old university student named Guo, expressed his enthusiasm for the car's debut. He particularly liked the upgrades to the audio system and the rear display, which he believed would help alleviate boredom for passengers in the back seat. However, not all attendees were convinced. A visitor named Hu mentioned that she saw no special reason to buy a Tesla, considering the increasing number of new energy vehicles available in the market.

In addition to the trade fair in Beijing, Tesla plans to showcase the new Model 3 at the Munich auto show, which opens on Tuesday. This global presence further emphasizes the automaker's commitment to expanding its market reach and showcasing its latest offerings to a wider audience.

Source: Reuters with additional editing by Jim Pollard