Vision Neue Klasse: BMW's Revolutionary Brand Transformation

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【Summary】BMW is set to unveil the Vision Neue Klasse, a concept car that will showcase the brand's next generation of electric vehicles. The automaker believes that this new model will fundamentally change the brand and its future. The concept car is expected to closely resemble the production version, which is slated for release in 2025. The Vision Neue Klasse will feature sixth-generation batteries with improved range, energy density, and charging capabilities.

FutureCar Staff Aug 30, 2023 9:20 AM PT

BMW is gearing up to unveil its next-generation electric vehicles with the Vision Neue Klasse concept car. The automaker has been teasing the new product, claiming that it will have a significant impact on the brand's history. The highly anticipated electric concept car is set to be revealed on September 2, with CEO Oliver Zipse stating that it will closely resemble the production car expected in 2025.

In a recent teaser, BMW turned the spotlight on its design team, who shared their thoughts on the new model. While the teaser did not reveal much about the car itself, it highlighted the importance of the concept car. Designers praised the interior, with one expressing their love for the yellow color scheme and another appreciating the temperature controls. Adrian van Hooydonk, the head of BMW Group Design, made a bold statement, stating, "I believe that the BMW brand will be a different brand when we launch the Neue Klasse."

BMW CEO Oliver Zipse previously described the Vision Neue Klasse as a "mega-project" that will shape the future of the brand. The concept car is expected to utilize sixth-generation batteries, offering a 30 percent longer range, 20 percent higher energy density, and 30 percent quicker charging. Additionally, BMW aims to reduce CO2 emissions during the manufacturing process. The automaker has confirmed that six vehicles will be based on the Neue Klasse's dedicated EV architecture, with plans for them to debut between 2025 and 2027.