VW Teases an Exciting New Arrival

Home > Industry Analysis > Content

【Summary】Volkswagen has released a cryptic teaser suggesting the return of the Rabbit. They posted a video of a white rabbit on social media and mentioned working on a "very special vehicle." Details will be revealed in six days, potentially unveiling a hotter Golf R or a special edition. The facelifted Golf is also in the works, featuring evolutionary design changes and updates to the cabin.

FutureCar Staff Sep 03, 2023 4:25 PM PT

Cryptic teasers are a common marketing tactic for automakers, and Volkswagen is the latest to join in, hinting at the return of the Rabbit. The brand recently posted a video featuring a white rabbit on social media, accompanied by a message honoring the rabbit. This has sparked speculation about what Volkswagen has in store.

Volkswagen has revealed that they have been working on a special vehicle, but the details are still under wraps. A countdown suggests that the mysterious vehicle will be unveiled in six days, on September 3. This comes exactly one week after the initial teaser was released, adding to the anticipation.

While Volkswagen has not provided any official information, there are a few possibilities that come to mind. Spy photographers captured images of a hotter Golf R undergoing testing, which had unique features and was referred to as a "special" car. Additionally, Volkswagen has confirmed that a GTI 380 package is coming in 2024.

Aside from a special edition, Volkswagen has also been working on a facelifted Golf. Prototypes of the updated model have been spotted with noticeable changes, such as an evolutionary front bumper and slimmer headlights. Inside the cabin, there is a larger, free-standing display and a revised steering wheel with physical switchgear.