BMW's iX2 Takes Virtual Ride in Fortnite

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【Summary】BMW is allowing Fortnite players to experience their new iX2 model through an exclusive storyline in the game. Players can explore a virtual city called Hypnopolis and complete challenges to unlock rewards. The Car Creator feature allows players to customize their own vehicle, making BMW the first brand to use this marketing tool. The iX2 is currently available in prototype disguise, and players can personalize their cars with limited options.

FutureCar Staff Oct 05, 2023 11:19 PM PT

BMW's iX2 Takes Virtual Ride in Fortnite

BMW's upcoming X2 and iX2 models are generating excitement among car enthusiasts. To give players a taste of what's to come, BMW has collaborated with the popular game Fortnite to create an exclusive storyline centered around the premium crossover. This collaboration allows players to explore a virtual city called Hypnopolis and complete challenges in exchange for rewards.

At the heart of Hypnopolis lies the Car Creator, which is located near the double cone in BMW Welt. This innovative feature allows players to create their own vehicle within the game for the first time ever. BMW is proud to be the first brand to utilize this unique marketing tool, giving gamers the opportunity to customize their cars to their liking. From limited paint schemes to trunk contents and rims, players can create one-of-a-kind digital creations.

The iX2, which is set to be unveiled alongside the X2, is currently available in prototype disguise. This virtual experience allows players to get a sneak peek at the new model and personalize their virtual Bimmers. By participating in the exclusive storyline in Fortnite, players can familiarize themselves with the upcoming BMW models and get a taste of the brand's commitment to innovation and customization.