RealTruck, Inc. buys Go Rhino

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【Summary】RealTruck, Inc. has acquired Go Rhino, a well-known brand in the truck, Jeep, and SUV accessories industry. This acquisition strengthens RealTruck's portfolio and expands its operations into Mexico. Go Rhino brings innovative product design, development, and manufacturing teams to the table. The partnership aims to increase consumer awareness and scale the aftermarket accessory market. Go Rhino's product lineup includes side steps, sports bars, bumpers, and Bronco-specific accessories.

FutureCar Staff Aug 22, 2023 9:17 AM PT

RealTruck, Inc., a leading manufacturer of truck, Jeep®, and Bronco® accessories, has expanded its position in the market with the acquisition of IDDEA, known for its Go Rhino brand. Go Rhino is renowned for its innovative premium products and holds numerous patents in the industry. This acquisition strengthens RealTruck's portfolio of brands, which includes truck bed covers, liners, steps, floor liners, fender flares, vent visors, and cargo management.

RealTruck CEO Carl-Martin Lindahl expressed his excitement about welcoming the Go Rhino team to their family of aftermarket automotive accessories brands. He also mentioned their plans to expand operations into Mexico by leveraging Go Rhino's product design, development, and manufacturing teams. Manuel Alvarez, the president of Go Rhino, shared his enthusiasm for partnering with RealTruck to increase consumer awareness and expand their product reach.

Go Rhino is known for its wide range of automotive accessories, including side steps, running boards, sports bars, hitch steps, bumpers, and products specifically designed for Bronco® vehicles. With over 40 years of experience, Go Rhino's products are known for their perfect combination of fit, function, and style.

Manuel Alvarez highlighted Go Rhino's commitment to providing innovative products that allow people to customize their vehicles and express their lifestyle. He expressed excitement about partnering with RealTruck to support their vision of scaling the aftermarket accessory market.

Alvarez, who has owned and managed Go Rhino in Mexico for several decades, will continue to lead RealTruck's operations in Mexico and play a key role in the company's product supply leadership team.

RealTruck, Inc. is a premier truck, Jeep®, and off-road parts and accessories company headquartered in Ann Arbor, Michigan. With over 5,000 employees and 35 locations across North America, RealTruck.com is the ultimate digital destination for enthusiasts of the real-truck lifestyle. The company's customer-first mindset drives the continuous design, development, manufacturing, and sale of industry-defining products. RealTruck, Inc. offers a wide range of products and serves customers through its online platform, dealer locations, and automotive partnerships. Their goal is to provide a seamless consumer experience from idea to installation.

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SOURCE RealTruck