Fiat 500e Introduces Fresh Color Options

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【Summary】Fiat adds two new shades to the 500e color palette, inspired by the Italian sun and sky. The colors are Pastel Yellow, enhancing the retro lines of the car, and another shade that was not described. No images were provided.

FutureCar Staff Sep 03, 2023 10:17 AM PT

Fiat 500e Introduces Fresh Color Options

Fiat's commitment to color continues unabated, as the Italian automaker has now announced it will introduce two new shades to the 500e color palette.

The Italian automaker took a stand against dull colors a few months ago. In a rather unconventional move, the CEO made a bold declaration that Fiat would never produce another gray car. To emphasize this point, Chief exec Olivier Francois and a gray-painted Fiat 600e were submerged in a large container filled with vibrant orange paint.

The Stellantis-owned brand is now introducing two new colors that are inspired by the beauty of the Italian sun and sky. Both shades will be exclusively available for the 500e lineup. The first color, known as Pastel Yellow, has been specifically designed to enhance the retro lines of the compact city car. Fiat describes this color as representing "the creative energy that brings life and light to the future." Unfortunately, no images of the new colors have been provided, which somewhat undermines the purpose of the announcement.