New Van for Riverside Living

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【Summary】Ford is teasing the release of the 2024 Ford Transit Custom Nugget, a camper van designed for outdoor adventures. The van features an elevating pop-top roof, a shower head that doubles as a sink faucet, a kitchenette, and extra storage space. The timing of the teaser suggests that this is the renewed version of the popular van. Ford's partnership with Volkswagen in the camper van market adds competition, as VW recently revealed a plug-in hybrid version of their California camper van.

FutureCar Staff Sep 04, 2023 12:12 AM PT

Ford is aware that camper vans offer a fun and liberating alternative to crossovers and SUVs. The automaker is preparing to launch what appears to be the 2024 Ford Transit Custom Nugget, an updated version of a popular van in the one-tonne segment.

Camper vans have gained popularity recently due to two factors: remote work and the desire to travel extensively before facing potential movement restrictions again. These vehicles allow drivers and passengers to reduce accommodation costs without sacrificing too many amenities. Additionally, they provide the added benefit of enjoying peace and quiet while listening to music like Neil Young's "Down by the River." Finding a secluded spot to rest or spend the night eliminates the worry of neighbors.

Ford Pro CEO Ted Cannis shared a short video on X (formerly known as Twitter) showcasing a new vehicle with a pop-top roof in a lush forest setting. The video reveals a person opening the tent's window while sitting on a comfortable-looking bed. It then transitions to someone using a shower head that doubles as a sink faucet, a convenient feature for travelers who prefer unconventional resting places. The video also highlights a kitchenette for food preparation and extra storage space on the liftgate, which can accommodate camping chairs or other items.

So how do we know that this teaser is for the 2024 Ford Transit Custom Nugget? The clues are fairly straightforward. Firstly, Ted Cannis's statement to "Get ready for an outdoor adventure!" strongly suggests it. Secondly, considering Ford's previous release patterns, the timing aligns with the introduction of the 2022 Ford Transit Custom Nugget two years ago. In 2019, Ford collaborated with Westfalia to create a light commercial vehicle (LCV) catering to self-sufficient travelers. Furthermore, recent events, such as Volkswagen unveiling their upcoming California camper van with a plug-in hybrid powertrain, indicate a market trend.

Ford and Volkswagen have formed a partnership to share manufacturing capabilities and platforms, aiming to cater to customers seeking adventure-friendly vehicles without compromising on comfort. Buyers now have the choice between VW and Ford products in this segment.

Fortunately, the wait won't be long to determine which option is better. The 2024 Ford Transit Custom Nugget will be unveiled on Thursday, August 24, 2023, followed closely by VW's California. Hopefully, at least one of them will be available in North America this time.