Revamped Model 3 Sedan Unveiled at Beijing Trade Fair

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【Summary】Tesla has unveiled its revamped Model 3 sedan at a trade fair in Beijing. This marks the first time the automaker has launched a vehicle in China ahead of the United States. The locally-made Model 3 will also be showcased at the Munich auto show and exported to other markets in Asia, Europe, and the Middle East. The car features new upgrades, including a rear display for back-seat passengers, which are aimed at Chinese buyers.

FutureCar Staff Sep 03, 2023 6:16 AM PT

Revamped Model 3 Sedan Unveiled at Beijing Trade Fair

The launch of the new Model 3 version in China precedes its launch in the United States, marking a significant milestone for Tesla. The car was unveiled at a trade fair in Beijing, where the US automaker showcased a bright red version of the sedan. The Model 3 boasts a range of new features and is set to be launched at the upcoming Munich auto show, followed by several other countries.

Tesla's founder, Elon Musk, highlighted that the Model 3 represents the first major changes to the company's mass-market car lineup since the successful launch of the Model Y in 2020. This announcement was made at the China International Fair for Trade in Services (CIFTIS), where the new model was introduced. Interestingly, this is the first time Tesla has introduced a vehicle in China before the United States, emphasizing its growing reliance on the Chinese market and its competition with BYD for market share.

The Model 3 is being manufactured at Tesla's Shanghai plant and will also be exported to other markets in Asia, Europe, and the Middle East. Some of the car's new features, such as a rear display for back-seat passengers, appear to be tailored to Chinese buyers' preferences. At the trade fair, Tesla sales staff engaged with interested buyers, answering their questions and providing more information about the car.

Feedback from visitors at the fair was mixed. One university student named Guo expressed interest in the car's debut and praised upgrades to the audio system and the rear display, which he believed would make the car more enjoyable for passengers in the back seat. On the other hand, a visitor named Hu was not convinced enough to place an order, citing the availability of numerous new energy vehicles in the market.

Tesla has also announced plans to showcase the new Model 3 at the Munich auto show, which is set to open on Tuesday. This move demonstrates the company's commitment to expanding its presence and attracting customers in various global markets.

Source: Reuters with additional editing by Jim Pollard